More and more companies are realizing the need for local Search Engine Optimization (SEO). If your company is a local business with a local focus, you need to embrace local SEO for yourself. The challenge is that all of your competitors are doing the same thing. That is why you need the services of the San Diego SEO Firm.
What We Do
We are competitive marketing specialists who are committed to increasing your business’s ranks in the search engines and to providing you with lasting results.
Getting a high search engine rank in your industry on a local basis requires more than just a website. You need to provide unique, authoritative content that positions you as the local expert in your industry, whether you are a roofer, an electrician or an interior decorator. And that content must be crafted using local SEO strategies that have been proven to work. We know what works and we will make it work for your company and your website.
Your business relies on local people knowing where you are and what you do. You can’t get attract those people if you offer fluff instead of authoritative content. Consumers want to trust the people they do business with. That trust begins the moment they find you in their search engine results. A professional website, filled with useful information, goes a long way in building that trust. Our firm can build your website into an authoritative source that locals trust.
Local Search Engine Optimization
Search engines need to know what you do and where your business is located before they can present your website to users. We use a variety of techniques to ensure the search engines have no problems pinpointing your company and its role in the local community.
Optimize your website for local search
Your website needs to inform your customers (and the search engines) of what your business does and where you are located. We enhance your website with content specific to your industry, clearly marked and standardized NAP (name, address, phone) data, and local keyword optimization.
Ensure your title and meta descriptions grab attention
These two elements (the title and meta descriptions)are located on each web page and are what search engines display on their list of results. Think of them as a miniature advertisement for your business. They need to entice users to click and see more. We will create unique titles and enriched meta descriptions to make your listing stand out from the rest.
Complete and manage your Google My Business profile
Google My Business offers the opportunity for businesses to manage their own profiles. If you have not claimed your profile, that is where we would start. We would complete the profile with relevant information such as your location, hours, and company description. We would reach out to customers and ask them to submit reviews to Google. All of this helps increase your presence on Google, which in turn increases your search engine rankings.
Enhance your content with a local flavor
Customers like to do business with companies involved with the local community. We will work with you to develop content which links your business to the local community. This will keep your local customers coming back to see what else you have to offer.
Encourage online reviews
People trust other people’s opinions about your company. We will encourage your customers to provide reviews about your company, especially on Google and Facebook. We will also manage those reviews, replying when needed, and thanking where appropriate. Well-managed reviews are favorable to the search engines.
Building Local and Industry Recognition
Google likes to see businesses which have connections into the local community and into their industries. We create a link building strategy that focuses on getting your business recognized in your service area and in your industry. This helps your customers find you, instead of the competition.
Recognition with industry citations
One thing Google looks for, in ranking companies locally, are business listing citations. We will get your business recognized on well-established portals such as Yelp and Yellowpages. We will also identify key industry directories and get your business listed in those as well. With standardized citations, your business will get recognized in their listings as well as on Google.
Recognition with community citations
San Diego has some local websites which are highly regarded in the community. These websites are also highly regarded by the search engines. We will work to get you listed on those websites, which will increase your local standings with the search engines.
Outreach to authoritative websites in your industry
Many national and global industry websites offer link building opportunities to local companies. We use many research tools and tactics to find these opportunities and reach out to make it happen.
Local On-Page Optimization
It is important that the search engines have a clear understanding of what your business does and where you are located. Our local search ranking techniques get the job done.
Optimizing your website for local search
We ensure the search engines understand your business and your target area. We achieve this through schema markup, NAP data, and localized keyword optimization.
Local Maps Optimization.
Now more than ever it is imperative your business is found on Google Maps. We improve your maps listing by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data.
Localized Content Marketing.
We optimize your content to draw in customers in your local area. Our goal is to work with you to develop informative, creative content that will keep your local audience coming back for more.
Link Building & Local Listing Citations
When it comes to local SEO, creating a link building strategy focused around your business’s service area and industry is vital. We help customers find you over your competition.
Reputable industry citations.
One of the most important components of Google’s local ranking algorithm are business listing citations. We build/standardize citations from well-established and authoritative portals (i.e., Yelp, Yellowpages, etc).
In most areas there are websites that are well regarded in the community and are looked at strongly by the search engines. Our technology helps identify where you need to be listed.
Through many research tools and tactics we’ve discovered over the years, we work hard to find authoritative websites in your industry that may offer a link building opportunity.
Score Higher in the Search Engines
San Diego SEO firm stays current on all of the updates Google makes. We pride ourselves on being experts in our field.