Many businesses and brands may have no idea what digital PR is.
Traditional PR, management assumes the same agency will be handling every opportunity and challenge that comes to play with Public Relations.
In today’s digital world, that simply is not the case. When it comes to traditional agencies versus digital PR agencies, we understand that the online element offers capabilities that soar way beyond that of traditional public relations tools.
If you want to know more about what separates digital PR from the rest of the pack, contact us for additional information. We are the leader in digital marketing and integrated PR for all industries.
Digital PR Services Are the Future
What is the Difference Between Traditional PR and Digital PR Agencies?
Digital PR agencies provide clients exposure to an assortment of offline and online audiences.
Objectives. Both share the same goal, i.e., to boost their clients’ standings and increase prominence among targeted audiences. The main difference between the two is not what they are attempting to accomplish – it is basically how they do it and the precise outcomes they achieve.
Channels. Compared to a traditional public relations agency, a digital agency has more avenues in its toolbox. While many digital organizations also take on traditional media placements, they can influence websites, blogs, and other online locations to deliver real-time posts across an increasingly cultured array of worldwide, web-based avenues.
Audience Interaction. Traditional public relations is often a one-way dialog in which the brand grants key messages for intake by vital audiences. But, a digital public relations agency focusses in creating two-way discussions and authentic dialogue with audiences, generating exciting opportunities for brand collaboration and customer engagement.
We are a Strategic Digital Marketing Company
Let Us Establish Your Digital Online Marketing Strategy
What every business thrives on is sales. Selling services online is an entire world apart from selling your product from a storefront. The most significant difference is your customers are not physically visible. What this means is you have to apply more effort to understanding who your customers are and what they want.
On the flip side, the behavior of the online user is much more trackable. Therefore, an online seller knows their consumers better than the attendant ringing up the socks you buy at a local store. Online PR strategy is about generating a reliable journey leading your customers to make a purchase.
What is important is making sure that all digital channels work together to encompass a complete variety of user’s habits. Here is how our team makes this happen.
Contact Us Today to See How We Can Help
We Specialize in Media Driven Outreach Link building
Outreach is the method of promoting your site to others throughout the internet as part of digital public relations activity. The principal aim of outreach is to gain an associated, quality link from a site to yours.
It is crucial that the link cites, mentions, or features your brand within an editorial context. This process is known as ‘link building,’ and it is serious to your SEO and online marketing strategy.
We Make Lead Generation Happen
Lead generation simply put, means business, and has been around since the beginning of marketing. However, online strategies are a whole new game. With online tactics, it’s all about reaching consumers at the right time through sharp targeting.
A “lead” is any inquiry a user makes showing interest in your service or product, often achieved through numerous types of actions. For instance, when a consumer fills out a “contact us” form on your site, this is an accurate lead.
Every one of our digital channel plays a role in a robust lead generation strategy. Here’s how we do this.
We Specialize in Driving Traffic
There isn’t one website that exists that doesn’t want or need an abundance of traffic. In reality, isn’t gaining traffic to your website the reason it exists?
Digital PR is True Organic SEO at the Highest Level
How you rank depends on numerous factors which determine how Google can make sense of your website.
If what you have to offer user’s is not crystal clear, you are risking lower appearances in search results or receiving a hefty penalty. By appearing high in search results, more traffic turns to buying customers and what brand doesn’t want that?
Content that Entices Engagement
The truth is, no matter what industry you fall in or what type business you own, people need to engage with it for it to succeed. Engagement is measurable in various ways. Example are Facebook likes, time spent on a page or the number of visits a page gets.
Each scenario is great for business. It ensures your audience finds your service or products appealing and is interested in what you offer. We make certain users engage with you through all channels. We want to ensure you succeed and here is how we make this happen.
Solid, relevant content that focuses on a person’s search queries will be the content they choose to engage. Good content also alerts Google to your site’s relevance to search terms. If your site appears high in results, users are more likely to visit your page.
A thorough content plan should be wise on utilizing creative and editorial strategies and themes in search information. Our targeted research techniques can assist you with this.
By now you should know that high quality topical, relevant content is a must if you want your site to be successful. The trick is figuring out what type material your targeted audience will find engaging and how to separate you from the competition.
With our specialized audience research process, we will position you to accomplish just that. By measuring content engagement, we can better understand what is working and what needs a new strategy.
What Are You Aiming For With Your Digital PR?
San Diego SEO Firm is An Effective and Experienced Digital PR Agency
Traditional public relations are no longer the top dog in marketing. Every day more and more businesses are relying on digital PR to engage with consumers through various avenues and more ways than ever before.
Through our digital network approach, our team has seamlessly combined online public relations and digital marketing to help clients achieve their goals. Give us a call today to gain insight on how your brand can do the same.
Recent Customer Testimonials
“SD SEO Firm delivered the news release out in the morning, and by that same afternoon, someone contacted me who had read the press release to learn more about our services.”
“We partnered with SD SEO Firm to help us prioritize and focus on our SEO efforts. He took the needed time to understand our pain points to tailor the project. The result was a solid action strategy which we now implement. Definitely worth the time and investment”.