20 Great Public Relation Tools (The Ultimate List)

In this digital age, many industries are quickly changing and evolving.

Public relations is one industry that has seen numerous changes over the years thanks to these new developments. Goodbye traditional PR and press releases.

We have found some fantastic online PR tools, both free and paid, depending on your needs and budget. Content marketers are always looking to get a step ahead.

With this list, you’ll easily be able to plan, execute, manage, monitor, and analyze your public relation efforts professionally. There’s something for every budget, too. Content marketers and bloggers are always looking to get a step ahead.

Here are the 20 best online PR tools!

Coverage Book

A Public Relations tool named Coverage Book

Coverage Book compiles your coverage into great looking books in a matter of minutes. It creates reports that both clients and managers will love; it’s excellent for showing off your efforts and successes and getting the recognition you deserve.

You can quickly collect and present media mentions, as well as upload any offline coverage. Coverage Book is so simple to use – just put the URL of the article in the tool, and it’ll create a screenshot for you. All of this comes with a dashboard that shows your combined views, shares, and inbound links from your efforts.

You can get a 28-day free trial, and it starts from $99 per month.

Help A Reporter Out (HARO)

A Public Relations Tool named Help A Reporter Out (HARO).

One of the essential tools of public relations.

These days, journalists are under lots of pressure to meet deadlines and get stories.

Help A Reporter Out was created for people in this exact situation. HARO connects journalists and bloggers to a rich database of sources, to make everything so much easier for all parties. It is a leading public relation tool for finding media coverage opportunities and effective PR. Journalists are always looking for experts.

You will get media opportunities without spending a fortune. You’ll be notified, three times a day, on the best opportunities get media coverage. We use HARO at San Diego SEO Firm to build links for our clients. Finding media has never been easier.

It is free for a basic plan or $149 per month for a premium plan.


An online PR tools named Muckrack.

A New Standard in Media Software.

Muckrack is a great low budget option that comfortably fits in with any media relations strategy. The primary purpose is to put PR professionals in contact with journalists, and vice versa. You can use the tool to pitch story ideas, receive alerts about new opportunities, and track your success. Muckruck is usually faster than other programs at alerting you to industry news so that you can be on the ball at all time.

Muckrack starts at $99 per month.

Google Alerts

Google Alerts media relations tools and techniques

One of the best online digital marketing tools for finding mentions.

With Google Alerts, you can track mentions if your name or company is mentioned on websites. Just choose the keywords you want alerts for, whether that’s your company name or industry terms, and you can get going quickly. Set up as many as you like and just wait for your notifications. Google Trends is also worth checking out, but we had to limit the list to 20.

This is a free resource.


A mashfeed for

Mashfeed helps you to cut through the clutter on social media and focus on popular blog content that matters the most to you. No more endless scrolling and searching to get to what you want to see.

You can quickly create collections including your favorite feeds – even ones you’re not following. This is great for tracking your competition. Use it to track all of your campaigns across social media in one place. Best of all, it’s free.

Traackr PR project management

Trackr PR Tool

The Leading Influencer Management Platform, used by many pr agencies.

With Traackr, you enter keywords that define your industry/business and find the influencers that are perfect for you. You will receive reports on people covering the topics you’re interested in, their reach, and how their audience responds to it.

Traackr will help you to find obvious and not so apparent influencers that could be perfect for your business in no time at all. This is best suitable for larger companies with the price points available – get them on request.


A tool for public relations named ANewsTip.

ANewsTip is best for finding relevant media contacts from the world’s most extensive database. It has indexed more than 200 million news articles and 1 billion tweets from more than 1 million media contacts. You can monitor news articles and tweets from global media influentials, as well as build media lists to get organized. You can then ensure you reach out to relevant journalists using personalized pitches.

ANewsTip is another free resource.


seo named semrush

One the best SEO Tools for keyword research to employ in your pr strategy.

Your content just won’t have the impact you want it to have if you don’t optimize your content for search engines. It doesn’t matter how incredible and well-written you think it is. If it isn’t optimized, it will not do the job that you want it to do. That’s what SEMRush is for. You can use it to take all of the guesswork out of the SEO Consulting process, as well as do keyword research, improve your SEO ranking, and analyze your reach compared to your competitors. Every agency uses this.

You can also see how your site ranks for specific keywords, how competitive a keyword is, and analyze all aspects of your SEO. SEMRush will show you how to improve your strategy so that you can hone your website and content marketing for the search engines. With this software, your content and site will be performing at their best.

Prices start from $99 per month.


Cision PR Tool

An industry leader in PR Softwares

Cision is a full-featured media PR software built for search engine and public relation agencies. In the influencer database, there are more than 1.6 million journalists, influencers, and editorial contacts. You can use it for distribution, tracking, and analyzing features, plus, you’ll never miss a mention again.

Cision allows you to prove the value of your agency’s media efforts, as well as send press releases via web, wire, email.

Pricing on request.

Simply Measured

Simply Measured tools of public relations

Simple Measured analyses awareness and engagement across all of your social channels, as well as compiles data from every major social network. This program unifies your business analytics and makes analysis straightforward and transparent with the way that it enriches data without deep research. You get competitive analysis, hashtag and keyword tracking, and free resources to use.

From $500 per month.


A FollowUpThen for Public Relations

Unlike other complicated analytic applications, FollowUpThen is a simple email address that will alert you when you have an email to respond to. You can also use it to set up a to-do list for others and send reminders to yourself. Easily clear clutter from your inbox too! Taking control of your messy email inbox has never been so easy.

When you’re sending a message, you can bcc FollowUpThen in using 7days@followupthen.com so you will be reminded to follow up after a week. The response detection feature is there to ensure your email will not get lost. You can have automatic reminders for as many as 15 people at once. This is an excellent addition to your digital marketing strategy.

Free and paid starting at just $2 per month.

Hemingway App

Hemingway App for better writing

This is a popular interactive editing software used to find grammar errors. If you want website traffic, write quality blog content.

You can use it to improve your use of passive voice, improve the readability of your writing, improve your outreach messages, and more. However, bear in mind that many suggestions on Hemmingway are just a guide for you to follow. The app highlights sentences that could be too complex for the reader and suggests more descriptive words. It also gives you a readability grade.

Free version or paid versions are available.


PitchEngine software

Pitchengine allows you to control the presentation of your pitch. You can upload images, videos, and embeds into PitchEngine quickly, as well as choose a style that best fits your content marketing.

It will optimize blog content for the best presentation on desktops and mobile devices.

You can embed the pitch on your website and share it too. You can then track and learn which kind of messages quickly get the most engagement with PitchEngine. Create more of those messages, and you’ll be improving every campaign.

Free with ads. Starting from $79 per month without ads.


Mention PR Tool

Find influencers with Mention

Mention allows you to monitor your social media mentions online, including in search engines, and on websites. You can efficiently use this to understand better how a client or competitors brand is being perceived in the online digital marketing world too.

Mention shows important people talking about any of your keywords with influencer scores. Use it to find subject matter experts and future brand ambassadors, grow your community, and monitor keywords in real time. Easily create performance reports and assign tasks and sharing alerts with your colleagues.

Prices start from $29 per month with multiple paid plan options.


a media intelligence named Meltwater

Meltwater is a media intelligence program that professionals use for strategic planning by many in the media for research. You can use it for many different things, including connecting with your audience and measuring your success.

You can stay on top of billions of real-time editorial, blog, and social media conversations, as well as extract insights that you need to understand. You’ll also get better control over the brand perception of your company. You can track your brand and competition in real time, as well as discover news, trends, competitors and more. You will also build more meaningful relationships and better retain them. Finally, you can analyze which of your campaigns worked best and which didn’t to better create them in the future.

Pricing on request.

Prezly PR Software

speed up the team's communication.

Prezly helps communication teams speed up their workflow, helping for better efficiency and time management within an agency. With Prezly, you get a platform of newsrooms, contact management, and blogger outreach. You can get to know your brand’s stakeholders with a CRM especially made as a public relations management software. You’ll also reach stakeholders quickly with eye-catching multimedia emails.

Prices start from $150 per month.


Mustr PR Tool

A Power application for Professionals

Your networks of journalists and bloggers are valuable, and you can use to quickly organize your digital network. You can concentrate on improving your relationship with them, as well as target the people you need in your media relations campaigns. You will also have access to your network at all times.

You can get a 15 day free trial with Mustr. For a subscription, you pay $54 per month.


Moz has variety of free SEO best pr tactics

Moz was created to help people measure, monitor brand mentions, and improve their sites on and off-site SEO in the search engines. Moz also offers a variety of free SEO tools which can be used to rank both locally and internationally.

Workshops and training programs are offered too, so you can better control your ranking by learning the skills and techniques you need to know. Having these skills will ensure you’re ranking as highly as possible.

Moz is $99 per month for a standard plan and up to $599 per month for a premium plan.


Unbounce helps create great landing pages.

You might think your landing pages are great, but you need people to take action when they find them, or it won’t get you anywhere. Unbounce is the tool you need to get people to take action on your landing page. Unbounce is perfect, whether you need help getting people to download, use your sign up page, or something else. You’ll be able to get people to sign up to your mailing list, make a download, or even make a purchase.

You can quickly create, launch, and test landing pages so you can get the results you want. There are also quality templates available that you can change for a unique design. Highly controlled A/B testing ensures you get the best results, and analytics so you know where you are.

Starting at $79 per month.


Grammarly PR Tool

Grammarly is Trusted by Millions Every Day

Another must-have writing tool to completely eradicate grammatical errors and help you to hone your writing skills to a T. Whether you’re putting together a great blog or social media post, Grammarly can detect mistakes that other spell checkers may miss. It also offers clarification suggestions and even has a plagiarism prevention, so you can be sure content is entirely original and flawless before you use it. Another great thing about Grammarly is easy to use, attractive interface.

Grammarly is free, with an option for a paid plans.

Worth a mention, we hope to add in the near future:

Google Trends

Headline Analyzer

PR Stack

Google Search Console

Answer the Public

Muck Rack

Grow your online strategy these online Public Relations tools

Make sure you don’t get left behind, and start taking control of your PR strategies.

Making sure you are concise, consistent, optimized, organized, pleasing to the eye, and tracking your competitors is crucial – and these tools help you to do just that.