Roofing SEO and Online Marketing Services
Most roofing companies get dozens of offers daily promising them top rankings on search engine sites. How many of those offers deliver on their promises? Do you know where your company ranks? Run a Google search for “roofing contractor (your city) + (your state)” and see what you find.
If your business does not place on the first page, you give away the chance to your competitors every day. In this kind of industry, can you afford to lose the business? San Diego SEO Firm gives you real, tested, evidence-based online marketing answers and provide marketing plan for roofing company.
WHY DO ROOFING COMPANIES NEED ONLINE MARKETING?
Today, people use the Internet to find companies for their home service requirements. They often use mobile devices like their Smartphone or a tablet for their searches. Businesses must ensure they have a company website that attracts searchers on all devices to grab the most attention. Our team helps companies make sure their business ranks high on search results.
We know over 90 percent of people looking for services pick companies from the first page of a search. The company in the top slot on the first page get about one-third of all search clicks. It takes proven tactics to make sure your website lands on the front page. That puts you in the right spot to collect clicks and turn them into paying customers.
Search engines like Google need to be able to find your site to rank it. Search engines use many tactics when deciding where to rank websites. Your site must position your business as the most trustworthy in the region about your target industry.
WHAT IS SEO FOR ROOFING COMPANIES?
A reliable SEO program helps customers in your local market quickly find your business. SEO for roofing companies optimises your web page. It makes it more likely to attract clients and appear at the top of search engine results.
We are Roofing SEO Experts! We use everything we have learned in 20 years working with contractors to put you at the top. Our way for SEO is the same as our method for marketing in general.
Get Roofing Leads, Track, Test, Tweak, and Repeat
Our motto is having better data means getting better results. We measure everything! Essential metrics include how many visits your site gets, and how many come from unpaid sources. We also determine how many visits convert to leads, and how many turn into real sales.
Our team gives you the right tracking tools to understand how your website works for you. We also help you see how it can improve. We do the hard parts, like keyword research, designing a marketing strategy and provide roofing marketing ideas. We analyze your competition and discover where you can take advantage of their weaknesses.
Keywords and Search Engine Results
Keywords let search engine software find your site based on how people search the Internet. Your website needs pages of content relevant to your business. Your site also shows you as the authority on roofing in your city. Keywords tie the whole package together for the search engines.
The team at San Diego SEO Firm know all the strategies of finding the best keywords for your business. Once we find those words, we put them into your site content on every page. The more times Google sees your site, the higher it ranks on the search engine results.
When more visitors visit your site that means you gain more potential customers, which increases sales. When you get more customers, your bottom line improves.
Your business does more than just roofing. Our team helps you explore all the services you offer, and all the smaller towns you serve. We build web pages inside your site and use keywords about each of these. All those points back to your main site and your business. That creates more web traffic for your website. More traffic means higher page ranks on search engines.
In the long run, healthy SEO strategy gets visitors to your website from people who find you on their own. Google calls these “organic” searches. Google ranks organic searches higher than paid searches. A well-designed website with good SEO may get 100 or more organic leads for your business each month.
Make Your Companies Website the Best for Users
When users like your site, they tend to return. Happy site users become customers. Returning visitors tell their friends, who might turn into customers.
Some of our marketing methods include creating web content for your local audience and using the best keywords for your site. We track everything and tweak things, so they work better. We also make behind-the-scene changes to your site, so it loads fast.
We always start from scratch when we build your website and design your SEO plan. Each region of the country and every business differs. We keep your site optimized, so you get long-term results.
We put your business on Google Maps, so local customers can find you when they search for companies in their area. Even the search engines cannot see you without a map listing. Customers see you have a real business. When you have a business name with an address and phone number, you get the following results:
- Customers trust companies with an actual location
- Google Map listings get you higher search result ranks
- Clients see you and click your website more often
- More clicks lead to more web visitors and more customers
Our team of professional writers helps your business publish website content that matters to your clients. Quality website content is vital to the success of your site. Quality content contains information unique to your area and location.
Your site needs good quality images of your latest projects and the quality of your work. Your website visitors want to see your products and services on display.
When your site maintains a constant flow of good content, you build your business brand. You also show your authority in search engines. Google and other search engines rank your site better when you keep content updated. We share this content to your social media sites and retain more customers engaged with your business. Web content brings your company high return on investment.
After we build your company page, we then connect you with other sites. Search engines rank your site partly on how many other sites link to your page. Your site gets better search engine ratings when it gets more useful links than your competition.
Some excellent quality inbound links we seek include:
- Industry associations: such as Roofer’s groups, the Chamber of Commerce, and Homebuilder groups
- Service directory listings: like Angie’s List, Yelp, Yahoo Local Directory, or Service Master
- Links from articles: about the industry that your site created and we sent to other sites.
Each website creates a link back to your page. These matter a great deal to search engines. As your link building expands, your site starts to dominate searches for roofers in your area. Your site moves higher on search engine results pages.
Social Media is Essential for Lead Generation
We can create, build and maintain your profiles on social media sites like Facebook, LinkedIn, and Twitter, or what we call social media marketing. These all link back to your website. Every time a happy customer “Likes” or “Shares” your page, all their friends, and contacts see it. When one of those friends needs roofing services, guess who they remember?
Search engines like Google also count social media searches when calculating page rankings. If every customer who “Likes” your Facebook pages has 100 friends, that one “Like” puts your page in front of 100 new potential customers. No business should pass on that kind of free advertising!
Our team helps you develop a system to ask your customers to “Like” your social media pages. You offer them discounts or freebies for “Likes” or “Follows” of your pages after every service. We help you post tips, news, techniques, and promotions regularly on your pages. Your business adds links to those pages on all its materials; including business cards, websites and in your email signature.
HOW IS San Diego SEO Firm DIFFERENT THAN OTHER SEO COMPANIES?
Our team stands out from other SEO services in many important ways. We focus on the business as we have done for over 20 years. Our years working in this industry and remodeling websites has given us industry-specific data for our software which no other SEO company uses.
We help clients across the country, as Internet search habits vary by region. We never use a website template because keywords change and customer needs differ. Each new client begins with an in-depth intake, so we understand your business priorities up-front. We also offer roofing contractor websites.
Our team uses the best practices, and we follow Google Webmaster Guidelines to get you the best results. We follow through on our SEO, tweaking your program as needed to keep things producing the best results. Most importantly, we treat your business like our own – always.
Google changes the rules utilized for search engine results every few months. Having an SEO expert on your team gives your business an edge on the Internet. We get you the best rank on the major search engines. As more people click on your page, you get more phone calls and attracts customers on your website. It feels good to know your crews have work today, tomorrow, next month and beyond.
We offer your roofing company SEO services that improve your end-results and your bottom line. We help you dominate the competition and get more leads and clients with top-ranked search engine results.
Start with San Diego SEO Firm. Why wait? Call us today at and start optimizing your website right away. We can help get you improved rankings on Google for most of the related keywords in your area. Please note though; we only work with ONE roofer in each city.