I am good bro; I rank 23 for San Diego Roofing. WHAT?
If you run a business, then you need to get your website ranking on the first page of Google results.
There are many reasons that your business needs front-page Google rankings. The simple truth is that without appearing in high search results, you are likely invisible online.
While it can take months or even years to capture this precious online real estate, doing so is essential.
Sorry, there is no such thing as guaranteed SEO results or overnight rankings.
It is imperative that your website ranks because Google controls 85 percent of all searches on the internet.
Meanwhile, Bing+Yahoo only control about 10 percent.
What Makes A First Page Google Ranking Google Valuable?
90 percent of potential customers never look beyond the first page.
If you want to have new customers always finding your site, then you must achieve first page rankings.
In fact, the top three results get 61 percent of clicks with the first ranking often receiving 41 percent of all clicks. The more people clicking on your site, the more money that you will make.
You must, however, willingly invest some of that money back into your site or your competition will take your spot away from you.
Let Customers Know About Your Product or Service
People have long trusted what their friends have said about a product or service.
Now, 84 percent of individuals say that they trust online reviews as much as personal recommendations.
Allowing Google to show your ratings online not only increases the likelihood of your site appearing on the first page, but it also increases customers coming to your site. Claim your spot on Google maps wherever you can as it is an easy way to show up at the top.
Improves Industry Expertise
People trust websites more when they appear on the first page of Google. The reason is that those sites are filled with quality content about the niche. Therefore, others in related industries are more likely to recommend your goods or services.
When you have the first ranking page, then others will come to you with their knowledge allowing you to build a unique knowledge base. The more that you learn, the easier it is to share your knowledge on your website. Google loves websites that help customers solve real problems.
Build Brand Awareness
Pretend for a moment that you have created an excellent nut picker, and you have sold it to everyone in your small California town.
You are still not profitable, however, because there are not enough people living in your city. Using the internet increases the number of people that recognize your brand.
Makes Your Business Authentic
Think about the people that you know who have tinkered with some business in their lives. Most of them probably gave up shortly because discovered that they only had so many friends interested in buying their product.
When you get on the first page of Google, then your website becomes authentic in the eyes of customers. They will then want to do business with your company.
You know longer are a tinkerer, but own a business. Being ranked at the top of Google lends an air of authenticity to your business that is impossible to buy at any cost.
Appearing on the First Page Builds Customer Trust
There are many company owners that have great products or services, but the majority of people never see them because their sites do not appear on the first page.
Owners who put work into their sites making them appear on the first page are more likely to be trusted. People want to do business with a company that they believe in.
Being associated with other top businesses on the first page of Google instantly builds trust for your company in the minds of customers. While you may not have changed anything about your product or the way that you do business, you will suddenly appear more trustworthy.
Potential customers want a personal experience. Your website is a chance to come into a client’s personal living space as a trusted friend.
Updating your site regularly helps you get to the first page, and it also helps get your name more familiar to customers.
People are more likely to return to your site when they see your company’s name instantly pop up at the top of Google’s search results.
Therefore, think about linking your product or service to different communities. Google will produce a high ranking for various locations around the globe.
Enhance Your Brand Image with First Page Rankings
Different types of customers are drawn to unique businesses in the same niche.
Getting on the first page of Google allows customers to see the personality behind your goods and services.
Many will naturally be drawn to your company’s unique personality.
Amazon is the most visited e-commerce site in the world with over 183 million people visiting it monthly followed by eBay with 96 million people visiting it monthly.
Walmart comes in number three with over 47 million unique monthly visits. While you may not have a site as popular as these for a long time, it is easy to get more traffic when you rank in the first ten results on Google.
Inbound marketing leads can be very expensive.
The cost of developing a lead when your website is found on the first page of Google is about $14.
That is considerably less than most other types of marketing including:
- Display advertising$71
- Search engine advertising $60
- Referrals $54
- Webinars $45
- Social media advertising $48
- Email marketing $38
Delivers Targeted Traffic
When Google went down for less than five minutes in 2013, the use of the internet decreased by over 40 percent. That number would be even higher today.
Not only will people find your company through Google when you are listed on the first page, but they will be highly targeted customers when you use the right keywords.
Make More Money With First Page Rankings
In addition to selling more of your products, there are other ways to make more money when you rank on the first page of Google.
Being found on the first page of Google allows you to make money around the clock as people around the world discover your site.
Working with experts to get your site ranked on the first page of Google.
We can help you decide on the route that is fastest to help you get to this coveted position.
Give us a call today so that we can discuss the specifics of your situation.